County Materials Corporation

Projects:
Concept development, branding, advertising, copywriting, collateral design, corporate identity systems, direct mail, photography, printing coordination

Target:
Primary: Architects, landscapers, builders, contractors, civil engineers
Secondary: Retail customers, media agencies

Objective:
Merge compelling visuals with conversational copy to reinvent County Materials' brand position.

Strategy:
Thanks to a collection of dynamic product imagery, we've been able to create a professional, bold corporate image across all County brands. Although different markets have different products and end-users, pieces are created with a unified look, while emphasizing benefits important to specific target markets. The strong design of the marketing collateral not only appeals to the client's primarily male audience, but to a growing female sales and customer base as well.

Outcome:
A new corporate image was applied to all marketing materials -- increasing awareness and leveraging sales. Since the company began working with Pernsteiner Creative five years ago, they've grown from 10 locations to 23. The client is aware that the industry is definitely taking notice of County Materials' marketing presence.

From the Client:
“Pernsteiner Creative Group develops cutting-edge marketing pieces that command attention in our industry. They are committed to understanding our concerns and really learning what is important to our customers and our sales staff. They don't simply supply items and ideas that “just get us by.” Every project is researched and fully developed before it hits the market to make sure we maintain our professionalism and corporate goals.”
- Rebecca Sonnentag, Marketing Director

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