Independent Community Bankers of America (ICBA)

Projects: Concept development, collateral design, application design, printing coordination

Target: Community bank product and service suppliers

Objective: Improve the brand of ICBA's Specialty Groups division through concept-driven marketing collateral.

Strategy: In partnership with their division manager, we leveraged the power of the human connection. The personal element is critical in connecting with a membership-based audience. ICBA brochures now include smart copy aimed at the reader and imagery of real people experiencing ICBA's services.

Outcome: ICBA has been extremely pleased with the new pieces. They have been receiving complements from within the organization and are using it as a powerful recruitment tool.

From the Client: "Our experience with Pernsteiner Creative Group was impressive. No other designer had ever taken the time to understand our organization and goals for the marketing piece the way they did. The end result was a classy, conceptual piece that we hope will increase our bottom line."
- Julie Feuling, Specialty Groups Director

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