Pernsteiner Creative Group, Inc.

Projects:
Concept development, branding, copywriting, collateral design, corporate identity, direct mail, photography

Target:
Marketing and sales directors of mid- to large-sized businesses in the manufacturing, construction, software and financial sectors; government municipalities; convention and tourism organizations; member-driven associations

Objective:
Develop a strategic, testimonial-driven marketing campaign that will get the attention of key decision-makers within marketing and communications divisions.

Strategy:
In addition to fabulous design, our solid project history is a strong selling point. Customers have made great gains by working with us and are proud to talk about it. We are using their feedback to get our name in front of potential clients. We're also presenting at tradeshows and distributing articles to targeted publications to keep our name in front of our target audiences.

Through dynamic visuals and the use of the tagline “Be bold. Be bright. Stand out!”, we've positioned ourselves as the design firm that can help organizations get noticed as a player in their industry.

Outcome:
We've been getting results! So far we've landed five new accounts as a result of the new campaign. We're also launching an on-going postcard campaign that will keep us top-of-mind with potential buyers.

From the Client:
“We can say we do great work. We can show it. But, potential customers want to hear about results and relationships. They want to work with people that are creative and enjoyable to work with, while at the same time demonstrating how serious we are about getting our clients results."
- Todd Pernsteiner, Principal/Creative Director

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