Sons of Norway Viking for Kids

Projects:
Content development, editorial copywriting, publication design, printing coordination

Target:
Primary: Sons of Norway Heritage Members (youth ages 15 and under)
Secondary: Potential Sons of Norway Lodge members, parents of Heritage Members

Objective:
Develop a children's publication that's easy to read, contains exciting topics and is visually dynamic.

Strategy:
The color palette for Viking for Kids was the first major design consideration. We chose a range of bright colors that can be consistently used in the publication from issue to issue. We also created main section headers for standing topics that would be fun and recognizable in each issue. Each issue's main and secondary features get special type and graphical treatments based on the issue's topic. Before each issue, an editorial meeting with our staff and Sons of Norway's fraternal department is held to discuss topics relevant to today's trends in Norway, Canada and the United States. As a group, we come up with some pretty fun, yet educational, topics.

Outcome:
Many of Sons of Norway's members have commented on the success of the new Viking for Kids. Sons of Norway staff have used the publication as a valuable member retention tool - a way to increase children's interest in their rich heritage. The newsletter's layout and copy reads easily for children, and their parents also enjoy flipping through it.

From the Client:
“We've put out a two-color publication in the past that just wasn't hitting the mark with our audience. We were looking for an awareness vehicle that would be visually captivating and would attract our youth. We wanted it to be colorful and exciting, while still being educational. The new small format and exciting graphics keep children's attention throughout the whole piece.

"The response to Viking for Kids has been excellent. We've seen an increase in readership and requests for copies by children as well as their parents. We think that's a ringing endorsement of the effectiveness of a well designed publication. Pernsteiner Creative know what works with kids."
- Eivind Heiberg, Fraternal Director

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